See you at the Worlds?


With its sprawling network of lonesome roads and brutal hills, stretching across a vast, rugged landscape... Yorkshire has grown a global reputation for road cycling. In 2014, they threw ‘the grandest of Grand Départs’, there's the annual legacy race 'the Tour de Yorkshire' and this September, Yorkshire will be home to the 2019 UCI World Championships.

Nestled in the heart of Yorkshire, Harrogate will be the focal point, hosting the finish of every race over the nine days of competition. For the period of 21 - 29 September, its quaint, cobbled streets will be buzzing with a frenzy of cyclists and cycling fanatics, who'll have travelled from far and wide to witness the excitement surrounding the pinnacle event in the international road cycling calendar.

KATUSHA will be based slap bang in the centre of the action! Our Pop Up opens its doors for the duration and we've organised a packed schedule of events, rides, appearances from special guests and pro riders, and much more...⁠

KATUSHA Pop Up, Harrogate: 36 Parliament Street, Harrogate, HG1 2, United Kingdom

Here's what's on...

Saturday 21 September: Opening Party!

Join us at the Pop Up for an opening party to kick the Worlds off in style! You'll be the first to see, try and buy the Performance and Commuter collection on display. Together with familiar faces from the world of road cycling, we'll celebrate the start of an epic 9 days with locally brewed ATOM beers and Yorkshire bites.

Details and register

Monday morning 23 September: Ride with Harry Tanfield

On Monday morning, Team KATUSHA ALPECIN and British Cycling pro, Harry Tanfield, will lead a 1.5 hour ride from the KATUSHA Pop Up.

We'll meet for a coffee at 10:15am, ready for a 10:30am roll out.

Afterwards, for those who want to watch, we'll be screening the junior TT races back at the Pop Up.

Details and register

Monday evening 23 September: Chris Sidwells

Gather round and listen in! Author and journalist, Chris Sidwells, is at the Pop Up for an intimate talk on Tom Simpson.

Details and register

Wednesday 25 September: Cyclist Magazine

An evening with Cyclist Magazine, live from the KATUSHA Pop Up.

Details and register

Thursday 26 September: Little Bleeders with Alex Dowsett

Team KATUSHA ALPECIN pro rider, Alex Dowsett, presents his Little Bleeders charity, with a second launch event and opportunity to buy the limited edition jersey by KATUSHA, the profits of which are fed directly back into the cause.

Details and register

Friday 27 September: Yorkshire's Finest

Show and tell! With multiple award winning British frame builder Ricky Feather, featuring his limited edition custom steel frame for the 2019 Worlds.

Meanwhile, ATOM Beers are behind the bar serving a selection of their local brews!

Details and register

Saturday morning, 28 September: Yoga for cyclists

On Saturday morning, meet us at the KATUSHA Pop Up, armed with your yoga mat! We'll have a coffee together at the shop, before heading over to the park, a short 5 minutes away. Kathryn Ezra will lead a 1 hour class, free of charge.

Afterwards, for those who want to hang around, we'll head back to the Pop Up to watch the Women's Elite Road Race, from 11:40am.

Details and register

Saturday evening, 28 September: History in the Tasting

Local distillery, York Gin, are joining us at the Pop Up for a 'History in the Tasting' of their range on Gins.

Details and register

Sunday 29 September: Closing party!

Visit us at the KATUSHA Pop Up for the final Sunday of the Worlds.

We're located 5 minutes walk from the finish line in Harrogate! So please join us for our screening of the race, enjoy Atom Beers, York Gin and local bites to eat... Then take your position roadside to cheer on the pros as they come in across the line.

Details and register

We've got other plans up our sleeve and new events will be added to the schedule, including a list of daily rides led by local guides... So, make sure you check back soon!


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