Testing 37.5 Technology

We went on an adventure... Join us in the discovery!

We all love a long weekend! Especially so when the weather forecast predicts 25 degrees and sun for the duration. Less so when that means the whole world and his dog decides to take to the road at the same time, with standstill traffic to enter the Mont Blanc tunnel and again to pass through Milan. You better hope you’ve got enough conversation in you for an 8 hour car journey…

alt Photo credit: Jojo Harper

The middle week of the Giro naturally called for a road-trip to Bormio, a little cycling paradise nestled in the Italian Alps, most famous perhaps for being the gateway to the iconic ‘Passo dello Stelvio’, the second highest Alpine pass in Europe at 2758m above sea level.

Bormio, a little cycling paradise nestled in the Italian Alps, most famous perhaps for being the gateway to the iconic ‘Passo dello Stelvio’

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Photo credit: Tim de Waele at the #GIRO100

So in between games of ‘I spy’, ‘name that tune’ and numerous espresso stops, there was also time for me to talk KATUSHA (Monsieur behind the wheel had yet to debut his new kit)… “We use 37.5 technology in the products don't you know”, to which I got the response… “Everyone knows that technology is just for marketing, I bought my jersey because I like the way it looks”.

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Image credit: Andy Bokanev
Kit: Icon Bibshorts Black Peacoat AOP and Superlight Jersey Peacoat AOP

FYI, the technology is not just for marketing. In fact 37.5 technology is used not just in KATUSHA Sports products, but also the Pro kit used by Team KATUSHA ALPECIN. They train in it, they race in it, let's be honest, they pretty much live in it! Why? After intensive testing, it’s been scientifically proven that the active particles and fibres in 37.5’s sweat-wicking fabric work to keep you from overheating during exercise... Directly improving a riders duration of performance on the bike.

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Image credit: Andy Bokanev at the #AMGENTOC

As your core body temperature increases under exertion, your body’s natural cooling system is to sweat. Sweat is pushed through your pores and as it evaporates, heat is dissipated and your core body temperature lowers. The closer your core body temperature is to it’s ideal, 37.5 degrees, the closer you are to working in your ideal performance zone. The longer you're working in your ideal performance zone, the better you'll perform. It's as simple as that.

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Photo credit: Jojo Harper
Tony Martin wears KATUSHA Superlight Baselayer

After a not-so-simple, long development process, 37.5 technology has discovered a way to accelerate the body’s natural cooling process, using microscopic natural particles that evaporate sweat more efficiently, helping the body to better manage heat.

Long story short, by using 37.5 technology, an athlete is able to better maintain their optimum core body temperature, therefore allowing them to perform at their best, for longer. This is true whether you're Tony Martin, a cycling junkie ready to compete among the best, or a coffee rider out for the joy for it.

This is true whether you're Tony Martin, a cycling junkie ready to compete among the best, or a coffee rider out for the joy for it.

Back to the trip… Friday was ride day; a blue and cloudless sky, ride day. A perfect day, in fact, to test 37.5 technology. The ex-Pro, now cycling junkie and I (happily hanging out at the opposite end of that spectrum) climbed Passo dello Stelvio from Bormio in 22 degrees, perfect conditions! Put on a wind jacket for the decent into Switzerland, stopped for a quick caffeine fix before peddling it out against the wind towards the foot of Stelvio’s other side. At this point, the legs were feeling it and the temperature had risen quite considerably to around 33 degrees, slightly hot for a second ascent of the Stelvio, but perfect for testing 37.5!

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One of us was up and down, and up and down the mountain like a yoyo, the other less so! "Go to the top and then come back and find me"! So for 3/4 of each climb, it was solo... but the motivation you get from riding over roads marked with the names of famous riders that had raced the same line (no doubt 3 times faster) just a few days before was awesome! You could almost still hear the cheers of the tifosi!

You could almost still hear the cheers of the tifosi!

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Back in Bormio, sat at table outside in the sun, in our salt crystal covered cycling kit with a well deserved beer, after climbing 4,437m in 134.8km... I couldn't help but ask the question:

"How'd that 37.5 'marketing' technology work out for you then?"

With 37.5 technology, riders perform better for longer... Proven.

Work harder, play longer